News – Behind The Name: La Grande Corniche

Naming this new reference ”La Grande Corniche” came very natural for us and it actually came to us way before we even finished the design of the case and dial.
The French word “Corniche”, which translates into something like a “cliff road”, describes the three beautiful mountainous routes that you’ll find along the French Riviera.

So why did we name our brand Corniche? We spent countless childhood summers, living in Sanary Sur Mer, and our house just so happened to sit on Avenue de la Corniche.
We felt that these beautiful roads that go along the most beautiful towns of the Riviera, encapsulates everything we know and love about it.

The three scenic Corniche roads follow the coastline from Menton to Nice. By the sea you find Basse Corniche which offers seaside serenity in the form of pretty beach towns. Built in the 1860s, the road passes through the towns of Villefranche-sur-Mer, St-Jean-Cap-Ferrat, Beaulieu-sur-Mer, Èze-sur-Mer and Cap d’Ail.

Located halfway up the slope, you will find the Moyenne Corniche. Built between 1910 and 1928, it’s the middle road. The views are no less spectacular, and it’s the fastest road if you’re in a hurry. Lastly we find La Grande Corniche. (sometimes called the Corniche Superieure). Built by Napoléon I, the journey with stunning scenery follows the Via Julia Augusta from Roquebrune-Cap-Martin to Nice. It’s the highest of the three roads, rising almost 500 meters. While a certain prudence is required, it is more elegant than scary. Driving along this winding road with breathtaking views over the coastline will give you a touch of freedom.

With our latest timepiece being finished to the highest standards ever by the maison, naming it after the highest road on the Riviera felt natural.